Read about the four determining factors of profitablity and how to leverage them in your favour. This booklet explains how profits are made and how you can improve your profits by creating strategies around either increasing or decreasing your prices, sales volumes, and direct and fixed costs.

Included are extremely useful tables which show you the amount of increased turnover that you need to make price reductions work and the amount of turnover you can afford to lose if you put your prices up.

There is a profit improvement case study and a simple formula for you to use to calculate what your profit improvement potential is.