The marketing plan is an integral part of business. We’ll start off by reviewing each of your existing product and service lines. Then we’ll move onto profiling your ideal customers and establishing precisely why they buy from you.
Most businesses don’t have any sort of Unique Core Differentiator. This is the specialness about you which compels people to buy from you instead of from your competitors. It must be at the core of your business and your clients. It must be a fundamental focal point, and it must be articulated at every opportunity. We’ll brainstorm how you can make advantage of that.
Many businesses could do so much more with guarantees and waste countless business opportunities because they don’t understand this. We will work with you to discover whether market share could be increased and profitability improved by the use of a guarantee in your business.
Finally, we’ll help you draft your marketing plan, including a clearly defined marketing strategy for your business which is in alignment with the business model identified in the earlier stages of our programme.